And The Hypocritical Award Goes To Vogue
A few days ago, I had received a text message from a friend. The text featured an article written on Vogue.com doing a Milan Fashion Week roundup. Seeming harmless and a good source of fashion to start my day, I was taken aback when not even half way though the article, the first editor says “Note to bloggers who change head-to-toe, paid-to-wear outfits every hour: Please stop. Find another business. You are heralding the death of style.” Speechless, I had to re-read what was just stated. Okay, clearly this editor doesn’t believe in the blogging industry, whatever! I moved on and kept reading, but things got worse. Each of the 4 editors had rude, demeaning, unwarranted, and honestly hypocritical words to say about “bloggers.” I got extremely lost in what was actually being said, who cared what these four women had to say about the shows, this was overshadowed by disrespectful comments towards bloggers who have worked extremely hard to be where they are today.
Photo via The Chriselle Factor
Yes blogging may seem like a glamorous job where you get paid to look pretty and wear clothes from designers. Some of this is true, they do get paid, but for a reason. Bloggers (now “influencers” or “content creators”) are the new advertisement! They are selling in new ways an industry 8+ years ago would have never thought possible. For instance, Rebecca Minkoff chose to have bloggers walk in her runway show because she knows these women are a gold mine of a market.
Photo via Refinery 29
Naturally these creators are tracked to the front row of shows. Rightfully so, as they give readers a new eye into a world now even more accessible to everyday people.
The bloggers these women were talking about are massive bloggers who have worked extremely hard to get where they were today. They have paved a path that no one knew about and have sparked a fire. One of these bloggers being Shea Marie of Peace Love Shea, whom I have had the pleasure of getting to know. She has busted her ass. From creating a small blog into a large lifestyle brand of her own! Shea has been successful with the creation of her swimwear line, and still continues to expand. That is true success my friends.
Vogue needs to rethink what they have stated. It is comical to see how an article preaching that bloggers should not exist is written for a company who relies on the promotion of bloggers. Just days before this article was written, Vogue asked Suise Lau of Style Bubble (blogger) to write a piece for them. This is, as I stated before, Hypocritical.
Belive in what you will, but let me just say bloggers are far from done and are the best thing that could have happened to the fashion industry.